By Viviana A. Rotman Zelizer
Zelizer starts within the mid-nineteenth century with the increase of the existence coverage undefined, a contentious bankruptcy within the background of yankee company. lifestyles assurance used to be stigmatized first and foremost, denounced in newspapers and condemned by way of spiritual leaders as an immoral and sacrilegious gamble on human lifestyles. through the years, the company turned a extensively praised association to safe a family's destiny. How did existence assurance conquer cultural boundaries? As Zelizer indicates, the evolution of the within the usa matched evolving attitudes towards dying, funds, kinfolk family, estate, and private legacy.
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Morals and Markets: The Development of Life Insurance in the United States by Viviana A. Rotman Zelizer