Read e-book online Marktorientierte Unternehmensplanung: Eine Einführung PDF

By Dirk Lippold

ISBN-10: 3658099615

ISBN-13: 9783658099619

Dirk Lippold schildert die grundlegenden Faktoren, die bei einer marktorientierten Unternehmensplanung eine Rolle spielen. Das crucial beleuchtet die verschiedenen unternehmensinternen und -externen Einflussfaktoren und stellt sie im Rahmen von marktorientierten Analyse-Methoden in einen Wirkungszusammenhang. Darüber hinaus werden im Kontext des Planungsprozesses die Beziehungen zwischen examine, Zielen, Strategien und Maßnahmen herausgearbeitet.

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Marktorientierte Unternehmensplanung: Eine Einführung (essentials) (German Edition) by Dirk Lippold


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