Chris Lewis's Irresistible Apps: Motivational Design Patterns for Apps, PDF

By Chris Lewis

ISBN-10: 1430264217

ISBN-13: 9781430264217

When you create an app, an internet site, or a video game, how do you allure clients, and maybe extra importantly, how do you retain them? Irresistible Apps explains precisely the way to do that utilizing a library of 27 motivational layout styles and real-world examples of the way they paintings.

As a developer, you must keep clients within the new financial system of ads, subscriptions, and in-app purchases, yet how do you do that? How perform a little functions preserve clients coming again? Why do humans spend hours and hours taking part in global of Warcraft? Why do humans care approximately Reddit karma? What makes buyers retain procuring from Amazon? Why achieve this many folks love Khan Academy?

The solutions are present in Gameful, Social, Interface, and knowledge styles. not just will you find out about those styles, you’ll additionally research why they paintings utilizing mental theories of intrinsic motivation, behavioral psychology, and behavioral economics. reliable and undesirable implementations of the styles are proven so practitioners can use them successfully and keep away from pitfalls alongside the way.

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Irresistible Apps: Motivational Design Patterns for Apps, Games, and Web-based Communities by Chris Lewis


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