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Gender, Branding, and the Modern Music Industry: The Social - download pdf or read online

By Kristin Lieb

ISBN-10: 0415894891

ISBN-13: 9780415894890

ISBN-10: 0415894905

ISBN-13: 9780415894906

Gender, Branding, and the trendy song Industry combines interview info with song execs with theoretical frameworks from sociology, mass verbal exchange, and advertising and marketing to give an explanation for and discover the gender variations lady artists event.



This booklet offers a unprecedented lens at the inflexible packaging technique that transforms lady artists of varied genres into woman pop stars. Stars -- and the energy agents who make their fortunes -- have realized to prioritize sexual popularity over expertise as they try a crowded box for motion picture bargains, journal covers, and model strains, not to mention list offers. This concentrate on the feminine pop star’s physique as her center asset has resigned many ladies to being "short time period brands," located to earn as a lot cash as attainable ahead of burning out or getting older ungracefully. This ebook, inclusive of interview facts from track insiders, explores the sociological forces that force girls into those drained representations, and the ramifications at the better social world.


This e-book is for Sociology of Media and Sociology of pop culture classes.

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Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars by Kristin Lieb


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