By Nandini Gooptu
The advertising of an firm tradition and entrepreneurship in India in fresh a long time has had far-reaching implications past the economic climate, and remodeled social and cultural attitudes and behavior. This publication brings jointly pioneering learn at the nature of India’s firm tradition, masking various varied issues: office, schooling, faith, alternate, movies, media, adolescence id, gender kin, classification formation and concrete politics.
Based on broad empirical and ethnographic research via the members, the booklet exhibits the myriad manifestations of firm tradition and the making of the aspiring, enterprising-self in public tradition, social perform, and private lives, starting from makes an attempt to build hegemonic rules in public discourse, to appropriation by means of participants and teams with accidental effects, to types of contested and contradictory expression. It discusses what's ‘new’ approximately company tradition and the way it pertains to pre-existing rules, and is going directly to examine the methods and mechanisms during which company tradition is turning into entrenched, in addition to the way it impacts various periods and groups. The publication highlights the social and political implications of company tradition and the way it recasts relations and interpersonal relationships in addition to own and collective id.
Illuminating some of the most vital facets of India’s present fiscal and social transformation, this publication is of curiosity to scholars and students of Asian enterprise, Sociology, Anthropology, Development reports and Media and Cultural Studies.
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Extra resources for Enterprise Culture in Neoliberal India: Studies in Youth, Class, Work and Media (Routledge Contemporary South Asia Series)
Enterprise Culture in Neoliberal India: Studies in Youth, Class, Work and Media (Routledge Contemporary South Asia Series) by Nandini Gooptu