David Guillebaud's Disruption denial: Why companies are ignoring the diruptive PDF

By David Guillebaud

ISBN-10: 1910649775

ISBN-13: 9781910649770

we are living in a global of continuous switch and disruption prompted quite often by means of new expertise. but, in enterprise, there's frequent apathy, paralysis and confusion in lots of verified businesses in face of the most obvious scope, scale, achieve and velocity of disruptive swap. Why? simply because Denial is the average default reaction, given how executives’ brains functionality and the way they're trained.

This vital ebook examines why businesses look paralysed within the headlights of onrushing electronic and different disruption. In analysing and figuring out this tendency in the direction of denial in businesses, the writer is then in a position to consultant executives to start seeing a brand new point of view to dealing with the transformation problem that faces them. filled with insightful case experiences and classes received from the author’s paintings with best businesses, this can be a highly well timed publication whilst nearly all businesses and bosses needs to care for the specter of disruptive change.

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Disruption denial: Why companies are ignoring the diruptive threats that are staring them in the face by David Guillebaud

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