Download PDF by Sabine Haller: Dienstleistungsmanagement: Grundlagen - Konzepte -

By Sabine Haller

ISBN-10: 365816896X

ISBN-13: 9783658168964

Kundenorientierung ist der Erfolgsfaktor, an dem sich Prozesse, Leistungen und Mitarbeiter messen lassen. Der Dienstleister von heute muss seine Leistungen entwickeln und vermarkten, er muss Prozesse beherrschen, Kapazitäten planen, seine Mitarbeiter motivieren und den Erfolg steuern. Daher werden in diesem Buch aus allen traditionellen BWL-Bereichen die Besonderheiten des Managements von Dienstleistungen herausgearbeitet, um ein stringentes Dienstleistungsmanagement zu entwickeln. Zahlreiche Praxisbeispiele stellen die Grundlagen der Dienstleistung aus Kundensicht dar. Die five. Auflage wurde aktualisiert.

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Dienstleistungsmanagement: Grundlagen - Konzepte - Instrumente (German Edition) by Sabine Haller


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