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Download PDF by Winthrop H. Smith: Catching Lightning in a Bottle: How Merrill Lynch

By Winthrop H. Smith

ISBN-10: 1118967607

ISBN-13: 9781118967607

ISBN-10: 8126561424

ISBN-13: 9788126561421

The interesting tale in the back of the corporate that revolutionized the monetary world

Catching Lightning in a Bottle lines the total background of Merrill Lynch and the company's immense influence at the global of finance, from the beginning of the once-mighty corporation to its inauspicious finish. all through its ninety-four 12 months background, Merrill Lynch revolutionized finance by way of bringing Wall highway to major highway, working lower than a chain of instructions often called the foundations. those values allowed the corporate to realize the belief of small traders via placing the consumers' pursuits first, riding a enterprise trajectory that elevated capital markets and fueled the expansion of the yankee post-war economic system. Written via the son of Merrill Lynch co-founder Winthrop H. Smith, this publication describes the construction and evolution of the corporate from Charlie Merrill's one-man store in 1914 to its acquisition via financial institution of the US in 2008.

Author Winthrop H. Smith Jr. spent twenty-eight years on the corporation his father co-founded, bringing a different standpoint to undergo in telling the tale of the corporate that democratized the inventory marketplace and finally fell from its lofty perch.

  • Learn why the at the beginning scoffed at Charles Merrill's "radical" funding ideas
  • Discover the starting place of the foundations, and the way they drove operations for almost a century
  • Find out why the writer left a winning Wall road profession, and why it used to be this kind of clever move
  • Examine the tradition and values that equipped Merrill Lynch into one of many world's such a lot profitable and revered companies

Revolutionary imaginative and prescient is uncommon, and enduring good fortune is much more so. while a unmarried association demonstrates either one of these features, it really is felt in the course of the international. observe the attention-grabbing tale at the back of Merrill Lynch and the lads who equipped it from an insider's viewpoint in Catching Lightning in a Bottle.

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