S. Bridge,C. Hegarty's Beyond the Business Plan: 10 Principles for New Venture PDF

By S. Bridge,C. Hegarty

ISBN-10: 1137332867

ISBN-13: 9781137332868

This insightful functional consultant argues that the conventional marketing strategy will not be acceptable for plenty of new ventures and provides an alternate, successful strategy that encourages flexibility and improvement via exploration and adventure. 10 rules exhibit find out how to reply greater to uncertainty in the course of the company improvement process.

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Beyond the Business Plan: 10 Principles for New Venture Explorers by S. Bridge,C. Hegarty


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